I’ve been there before…

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Conscious of the way that I looked.

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Not comfortable having my picture taken.

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Being called names by my friends like "the beer monster" and "cheesy chips"

(Which gives you an accurate representation of what my diet used to be like…)

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At the point of change, I followed a process where I used to hide away on the cardio machines. 

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It was far too daunting to be in the weights area or on machines when I was on my own.

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“What if I do it wrong?”

“What if someone laughs at me?”

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I was so obsessed with ‘cardio for fat loss’, I ended up losing the excess weight but then became very skinny. 

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My lack of confidence initially came from being conscious about my weight…

Then it came from being conscious about how skinny my arms were…

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This is where I started my bodybuilding journey.

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Focusing on training to build my body with no other focus.

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But I valued myself too highly on how much I could see my abs.

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Don’t get me wrong, I achieved incredible success with this training style and gained incredible amount of confidence and life skills. 

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Skills I still use to this day.

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If it wasn’t for that, I would have never qualified as a coach…

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Which was also the moment of change for my training style.

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I started to pursue more functional movement patterns and mobility training because of the demographic of my first PT job. 

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I started to use more free weights. 

More bodyweight.

More olympic lifting.

More running…

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This turned into a new passion and drive to become the fittest, strongest and best version of myself.

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Valuing myself on what incredible things my body is capable of achieving over how lean I can get.

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I am so passionate about the way we coach because I have lived and breathed both sides of training.

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Finding that balance between training for aesthetics and performance is where the magic truly happens! 

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I help men discover their full potential with a mindset to:

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Get stronger than they could ever have imagined

Get into the shape of their absolute life

Build confidence in their bodies knowing that they can stay in incredible shape all year round

Build nutrition and lifestyle habits to stand the test of time

Prioritise their health and fitness goals knowing it has a ripple affect on the rest of their lives

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All the men in the EMA know what it means to be FIT FOR PURPOSE and how this lifestyle will lead them to an incredible life.