
Hi there
My name’s Alex Dick-Cleland, I’m a coach, co-founder of Every Move Academy and lifelong Manchester United fan.
My Story
I used to be an accountant but when I started using spreadsheets to create training programs instead of profit and loss reports I knew it was time to pack in my corporate career.
My early lifting days followed the same path as 99% of guys…
I trained and ate like a bodybuilder so I could look like the guys on the cover of Men’s Health.
And it was miserable.
Bro-split workouts, no carbs, plain chicken and broccoli, and spending half my wages on supplements just wasn't doing it for me.
Luckily I had a sporting background so I gradually worked in more performance style workouts into my programming.
Learning how to get strong, jacked, lean, and fit while leading a lifestyle which was the first step in becoming a coach who could show clients how to do the same.
And I now run Every Move Academy with my girlfriend Sarah where we get our clients strong, jacked, fitter than they’ve ever been AND living a lifestyle that includes socialising, eating delicious food, and forming habits that make them feel at their best every single day.