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Meet The Team

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Who We Are...

In the Every Move Academy, we transform lives beyond the scale. Our mission is to help you build a body that looks great and performs at its best through personalised, sustainable coaching.
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The EMA was born from our own journey—starting with restrictive diets and bodybuilding before discovering a balanced, performance-driven approach. Inspired by our passion for CrossFit, fitness competitions, and endurance races, we created the Fit for Purpose Transformation: a philosophy focused on building strong, capable bodies for your unique goals—whether that’s running your first race, competing in fitness events, or simply living an active, balanced life.
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With the EMA, you’ll find a supportive team dedicated to helping you live, train, and fuel with confidence. Welcome to the community!

What We Do...

We empower men and women to FUEL and TRANSFORM their bodies and lives with sustainable, performance-focused methods.
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We guide everyday gym-goers to achieve a PERFORMANCE FOCUSED TRANSFORMATION—training not just to look good but to feel strong, capable, and healthy.
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Our clients embrace a lifestyle where...
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They exercise to feel and perform better, not just to burn calories.
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They fuel their bodies with enough protein and nutrients while enjoying life’s treats guilt-free.
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They strive to be fit for purpose, becoming the healthiest, strongest version of themselves.

Who We Work With...

In the Every Move Academy, we specialise in helping people achieve transformations that last.
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We know that over 80% of individuals who lose body fat on their own struggle to sustain their results beyond 12 months, with many regaining the weight within two years. This happens because most approaches focus on quick fixes rather than teaching sustainable habits.
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Our clients are busy, everyday people who want to:
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Build a strong, athletic body that enhances their health and lifestyle.
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Feel confident, whether on holiday, at their wedding, or in daily life.
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Train hard and perform their best in marathons, sports events, or fitness competitions.
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We’ve built a platform to provide you with the knowledge, tools, and support to reach your goals—whether that’s losing fat, building muscle, or achieving performance milestones.
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In the EMA, we’ll teach you how to TRAIN HARD, EAT WELL, and BE ATHLETIC while enjoying life with balance.
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